When the Lithuanian furniture manufacturer MFurniture decided it was time to expand into Western Europe, the company understood that true market entry required far more than shipping products abroad. What they envisioned was a full-scale business presence: a brand built for Dutch consumers, a capable sales engine, and long-term market positioning. The Netherlands quickly emerged as the natural next step. Known for its strong design culture, purchasing power, and advanced e-commerce landscape, the market offered both opportunity and competition. To succeed, MFurniture needed strategic direction, trusted partners, and local insight. That is when they reached out to Benelux Baltics in Business (BBinB).
MFurniture had a strong operational foundation in Lithuania and twelve years of working experience with bespoke furniture projects across Europe, but entering a new market raised new questions. They needed to define how to position their products for Dutch customers, what brand identity would resonate, how to structure the business from a tax and legal perspective, and how to build on-the-ground operations without previous local ties. Most importantly, they needed someone in the Netherlands who could take ownership of business development and act as a real partner rather than a distant reseller. It was clear that the company required not just introductions, but a coordinated market entry strategy.
After MFurniture contacted BBinB, a clear path forward began to take shape. Together, they refined the company’s approach to the Dutch market, mapping out the positioning, customer profiles, and commercial strategy.
“One of the most decisive steps was identifying a suitable Dutch business consultant. Through its network in the Benelux, BBinB introduced MFurniture to an experienced entrepreneur Paul whose industry understanding and commercial vision aligned closely with MFurniture’s ambitions. This connection became the cornerstone of the entire venture, enabling both sides to combine manufacturing excellence with local expertise and market intuition”, says Šarūnas Mančas, owner of MFurniture and Kijk brand.
From this collaboration, a new brand and a new Dutch business emerged: Kijkmeubels.nl.
Built specifically for local consumers, the brand reflects a contemporary, design-led identity that fits seamlessly into the Netherlands’ highly competitive furniture market. Today, Kijkmeubels.nl operates as a fully formed local entity, blending MFurniture’s production capabilities with a strong on-the-ground presence, dedicated sales efforts.
The journey from Lithuania to the Netherlands could have been long and complicated. Instead, it became a focused and efficient process thanks to the right partnerships and the right expertise. BBinB played the role of facilitator, advisor, and connector, ensuring that MFurniture avoided the most common pitfalls of cross-border expansion and entered the Dutch market with confidence. Kijkmeubels.nl is now growing its footprint, strengthening its brand, and building relationships with the Dutch interior designers, house builders, renovation makers. MFurniture continues to scale its manufacturing operations while benefiting from a market entry that would have been far more challenging without coordinated support.
This success story is yet another example of what becomes possible when businesses, professionals, and local expertise come together. The creation of Kijkmeubels.nl demonstrates that cross-border growth does not need to be slow, risky, or uncertain - not when the right people are connected at the right time.
