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Sometimes, the best business partnerships start with a simple introduction.
For Euronics International, a key connection was made unexpectedly at a Benelux Baltics in Business annual business and networking meet-up in Amsterdam. There, Mihai Radu, newly appointed at Euronics, met representatives from the Lithuanian tech company Telesoftas. While the meeting was informal, it laid the foundation for a strategic collaboration that would later support Euronics’ digital transformation efforts across its international retail group.
Euronics wasn’t actively searching for a tech partner at the time—but when the need for digital agility and tailored implementation arose, the relationship sparked by Benelux Baltics in Business proved timely and valuable. Telesoftas brought not only deep technical expertise, but also a crucial understanding of the group’s complex and fast-paced environment.
“Beyond their technical strength, what stood out to us was their openness and flexibility,” said Mihai. “We needed a partner who could co-create solutions with us—not just execute a predefined plan.”
Benelux Baltics in Business role was instrumental in this match. Euronics’ multinational structure, with independently operating members, requires solutions that are both technically strong and context-aware. Through its trusted network and tailored introduction, Benelux Baltics in Business helped identify a collaborator capable of meeting these nuanced needs.
This collaboration echoes Euronics’ broader values: partnership-driven growth, adaptability, and customer-centric innovation. It also showcases how Benelux Baltics in Business enables cross-border cooperation that goes beyond introductions—facilitating the kind of trust and insight that turns opportunity into execution.
“The collaboration with Benelux Baltics in Business has been excellent,” Mihai reflects. “I would absolutely recommend it to others. Even if you don’t find an immediate match, the ideas and network you gain are worth the engagement.”
In an ecosystem where timing, context, and trust are everything, Benelux Baltics in Business effort continues to prove that connecting the right people—at the right moment—can lead to lasting business impact.
